In 1998 Reginald Verhofstede started coaching C²RM implementations on a self-employed basis. Since 2002 the focus is on successfully coaching organisations to become more "customer-oriented".
- C²RM Team Coach since 1998.
- Trainer of the model: "Leading without ordering." - Vandendriessche, F.
- Certified "Socratic moderator" - "Socratisch gespreksleider" - Bolten, H. & Van Rossem, K.
- Recognised consultant within the scope of the SME portfolio.
As a CRM Team Coach I did a good job when:
- what and not who becomes the guiding question
- Employees want instead of must
- we evolve from breaking (efficient) to binding (effective).
In short: "What do we want?"