CRM works when people find in themselves the motivation to do something with it. As a result, CRM no longer is a goal in itself, but a condition for more and improved co-operation.
The C²RM Workshop turns a MUST situation into a WANT situation.
When ‘the boss’ imposes his CRM solution, without the employee seeing the necessity thereof, his (silent) reaction often is: "Sod it!" That is why we pay a great deal of attention to the WHY question during the workshop, which often surfaces with any form of innovation.
Result: the CRM implementation is supported by the team.