The C²RM Scan is a zero measurement

C²RM Scan as a starting point

The C²RM Scan maps the current and desired situation of your organisation. The results are used as a starting point in the C²RM Workshop. 

We measure the 6 dimensions:

  1. Strategy
  2. Customer information
  3. Customer relationship
  4. Technology
  5. Organisation
  6. Reward

What is the result?


The invitation to determine the current and desired situation at the start of the project involves every participant from the very beginning.


The differences between the management and colleagues mutually facilitate a dialogue based on concrete starting points.

Concrete action plan

Concrete starting points allow the action plan to be developed, from the 6 dimensions.