In 1998 Reginald Verhofstede started coaching C²RM implementations on a self-employed basis.  Since 2002 the focus is on successfully coaching organisations to become more "customer-oriented".

  • C²RM Team Coach since 1998.
  • Trainer of the model: "Leading without ordering." - Vandendriessche, F.
  • Certified "Socratic moderator" - "Socratisch gespreksleider" - Bolten, H. & Van Rossem, K.
  • Recognised consultant within the scope of the SME portfolio.


As a CRM Team Coach I did a good job when:

  • what and not who becomes the guiding question
  • Employees want instead of must
  • we evolve from breaking (efficient) to binding (effective).

In short: "What do we want?"

Reginal Verhofstede

Het gaat pas echt werken als een team besluit het voor zichzelf te doen.

Voor die motivatie zorgen wij.

Reginald Verhofstede
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