To grow loyal relationships

To grow loyal relationships


In 1998 Reginald Verhofstede started coaching C²RM implementations on a self-employed basis.  Since 2002 the focus is on successfully coaching organisations to become more "customer-oriented".


  • C²RM Team Coach since 1998.
  • Trainer of the model: "Leading without ordering." - Vandendriessche, F.
  • Certified "Socratic moderator" - "Socratisch gespreksleider" - Bolten, H. & Van Rossem, K.
  • Recognised consultant within the scope of the SME portfolio.



As a CRM Team Coach I did a good job when:

  • what and not who becomes the guiding question
  • Employees want instead of must
  • we evolve from breaking (efficient) to binding (effective).


In short: "What do we want?"


Recognised consultant and training provider